We Love You! Not romantically, but in a Sales Representative sort of way...

Of course today is Valentine's Day!
(And guys who forgot, you're welcome!)

A day of love and excitement for some...

And S.A.D. (Singles Awareness Day) for others...

Either way, make sure you have good reason to celebrate because I'm going to share with you Cupid's secret to more commissions...

First, it is worth noting that Cupid is a member of PASI;-) At least, our fictional character PASI...

Anyhow, as you should know, Cupid's job is to bring two lovers together - he is the ultimate match-maker.

Now while your job is not to help soul mates find each other, you are most certainly a match-maker!

You match your prospects and clients with the right companies, products and services they need to protect themselves, their assets, their families, etc.

Often though, those prospects and clients are resistant to your help because they think you might try to sell them something. Sadly, this is a result of charlatans and the like in our society of which I'm sure you are not one.

Cupid has the same problem...

Until he fires his arrow and strikes his human target, that person is totally resistant to love. Only when Cupid grabs their attention and causes their eyes to be opened, does that hard-hearted person soften and become open to the prospect of love.

You need an arrow like Cupid - a way to grab your prospect's attention and get them open the possibility of working with you. You need an arrow that will make the prospect "open their eyes" and see that you are in fact, simply trying to help them achieve their goals and manage the risks they have.

So what's your arrow???

Your arrow is your marketing and sales funnel - the process that a new prospect finds their way into and moves along until they emerge from the other side as a lifelong client of yours.

This marketing and sales funnel follows Cupid's lead...

First, the funnel MUST get the prospect's attention.

Second, it MUST "open their eyes" (via education) to the problems they have.

And third, this process MUST introduce the prospect to their "soul mate" of insurance coverage - by positioning you as the only and best provider of the solution(s) that prospect needs.

So are you a Cupid in your marketplace? Do you have a powerful and effective arrow in the form of a proven marketing and sales funnel?

If not, you need to discover the TWO tactics that will become the framework of such a funnel...

These two tactics, 1) include a call to action in every marketing message & create a lead magnet and 2) use a needs assessment tool to bring value to your prospects.

Sincerely,

Doug