The WHY

The end of the first quarter is near, are YOU still laser focused on your goals or have you lost some of your drive?

It is during this time that it’s critically important to clearly understand the “WHY” in what we do.  This is a significant factor in knowing where you want to go and culminate this year.

I recently had the opportunity to view a video about the “WHY”. It was a video that has caused daily reflection for some time. In fact, so powerful, we felt it would be unfair not to share it with each of you.

The focus is WHY we do what we do, whether it be in business or in life. Below are some of the key points of the talk. We hope these simple, yet important thoughts truly make a difference for you, your family and your business this year:

Why - Why we do what we do – It is our purpose, our cause, our belief system. Why do we get out of bed in the morning or why does an organization exist?

How - How people do it - your differentiating proposition. The processes by which we do what we do. Does our make “all the difference” for others?

What - What is it that we do? Do we have clarity on our mission?

People aren’t in it because of what you do, they are in it because of why you do it; when the opportunity to connect with people who believe what you believe arises, a common why occurs. It is our hope that everyone will consider the WHY in everything you do and that your true belief will reflect in your efforts, whether it be business or pleasure, family or friend. Every relationship matters.

There is so much to be thankful for–our families and friends, our health, our homes, our daily lives. And there is incredible opportunity going forward in 2013.

Thank you for your support, confidence, your hard-work and friendship!

All the best,

P.S. What's your WHY - The “WHY” (video)