Nine of Ten Moms will say NO!!!

Nine out of ten moms will say NO...which is exactly what you want them to say!   With Fall Life and the unofficial start of the Year-End Crunch upon us, Agents and Team Members are scrambling to meet with policyholders and prospects in order to achieve production goals and promote the 'Life Happens' theme. Instead of looking here, there and everywhere, might I suggest you narrow your focus down to moms!   Together with your team, create a list of all the moms you know. Moms you insure. Moms you know but do not insure. Moms from your family. Moms from your neighborhood. Moms of your children's friends. Include them all.    Once you have your list, further qualify your list into three categories of Moms. Category #1 includes "stay-at-home moms." Category # 2 includes "dual-income moms" and category #3 includes "single moms."   Start with category # 1 (stay-at-home moms) and ask them the following question:   "If your husband's last paycheck was in fact his last paycheck (PAUSE), would your children be okay?"   Nine out of ten moms will say NO!   When nine out of ten moms say NO, respond with a one word question....WHY?   Mom will then tell you why Life Insurance (or Disability Income Insurance) would be a good idea for her family! (Note: Mom will probably respond to WHY? by saying "we rely on my husband’s income," or, "I would have to go to work.")   Now work on category # 2 (dual-income moms) and ask them the very same question. Well almost.   "If yours, or your husband's, last paycheck was in fact your (his) last paycheck (PAUSE), would your children be okay?"   Nine out of ten moms will say NO!   When nine out of ten moms say NO, respond with a one word question....WHY?   Mom will then tell you why Life Insurance (or Disability Income Insurance) would be a good idea for her family! (Her answer will include something along the lines of "we rely on both incomes, etc.")   With Category # 3 (single moms) it's the same question (almost) with the same result:   "If your last paycheck was in fact your last paycheck (PAUSE), would your children be okay?   Nine out of ten moms will say NO, followed by your response of...WHY?...followed by the single mom telling you why Life Insurance (or Disability Income Insurance) would be a good idea for her family! (Her answer will include something along the lines of "I don't have anyone to take care of my kids, etc.")   Time is ticking on another year. Fall Life is up and running and year end is right around the corner. Get together as a team today and start creating a list of moms...all of the moms you know and start making calls today!   When you ask moms about their last paycheck being their last paycheck, nine out of ten will say NO their kids will NOT be okay. When you ask them why, they WILL tell you why Life Insurance (or Disability Insurance) is a good idea for their family!   For more ideas on generating Life Insurance applications for your book of business (BOB), schedule a LIFE REVIEW with Doug Myrick, YOUR 2020 COACH, today!   One Degree Is All It Takes