Want to 10x your business? Customer "X"perience is key going into 2017!

You may have heard the trendy term of “10X your business”, which was really made popular by the indomitable Grant Cardone.

If you have done any research about "10x" at all, what you mostly see is that you have to develop an almost conqueror mentality. That every department needs to act, perform, and be a sales department. Sell, sell, sell. This is also paired with an over flooding of marketing in order to get your brand name into the minds of your target consumer through the power of pure brute force.

Now I’m not here to debate whether that’s a good idea or not, because it DOES work. Getting attention for your brand, sell/cross sell, and follow up are fantastic and also necessary. But what I wanted to discuss real quick is the one piece you may be missing - Customer Experience.

But what we have found is that a lot of companies aren’t embracing what I feel is the TRI-fecta for 10X’ing your business. Where Sales and Marketing have been the two corner-pieces for growing a business, we feel that there is a third piece to the puzzle if you want that true explosive growth that comes with 10x. This third piece is providing exceptional customer service, by delivering a first class customer experience.

Delivering a second to none customer experience for your customer, not only encourages them to want to do business with you again, but to also spread the word about you with their friends and family. In today’s digital age, the consumer across almost ANY industry knows one important fact, THEY HAVE OPTIONS.

Just remember that all of your customers, were at one time, “first time” customers.

Too often we see our business clients get the sale, and then that customer simply becomes a statistic, instead of a relationship. Now that company’s financials may look great, double digit year over year growth, but unless you are will to provide a customer experience that keeps your current customers coming back for more, your days are numbered, or at the very least you are leaving money on the table.

Now I know what you may be thinking, “I provide great customer service, and my customers always leave happy.” And that may be true. But going from good customer service, and making that a great customer experience can tend to provide another level of satisfaction.

Good customer service is something that everyone expects.

But creating an unforgettable customer experience is something that people don't forget and that they want to share.

This can be as simple as utilizing proper CRM, to add a personal touch when someone calls back to inquire about their order or to place a new one. Being addressed by their first name, knowing their recent purchases, or mentioning there is a sale on a specific piece of merchandise they purchase frequently are all small ways to not only provide good customer service, but a great customer experience.

Through proper analytics, and allowing your customer service efforts to help guide both your company marketing and sales efforts, are just the tip of the iceberg of delivering a fantastic customer experience, and helping to 10X your business.

If you would like to discuss how we may be able to help you 10X your business by developing a customer experience strategy for 2017, give us a shout.

Happy Holidays!

~ Uncle 'D'