The smokey one is my favorite

The other night a few buddies and I went to one of my favorite restaurants.

The waiter was a master salesperson because as he greeted us, he shared what his favorite cocktails are and things he enjoys most on the menu.

Let’s be real.

It was late.

Our desire to enjoy a cocktail and dinner was strong. 

Yet, our desire to think was low.

We were tired and just wanted to relax and enjoy ourselves.

So what did we do?

Almost all of us chose a cocktail and menu item he suggested.

He walked us right to the sale by taking away choice fatigue.

Brilliant.

You can and should do the same thing for your clients.

They want to know the TV streaming service to use. The shake to drink. The next step they should follow.

Of course, there are many options. But your clients aren’t looking for all of the choices open to them. They want a clear path.

Take away their decision fatigue and tell them the option that is your favorite. And while you are at it, become an affiliate of things you love (watching TV & movies) and earn passive income from Quality Stream TV while you help your peeps.

A win/win you can take to the bank. Literally.

Cheers,
-Doug “Love a Creative Cocktail”Myrick

Albert Einstein’s insane turnover theory

You know what’s insane? I mean, other than that guy in the park preaching to pigeons. No, I’m talking about doing the same thing again and again and expecting a different result. Just like Albert Einstein defined it. And it makes sense, right? You don’t keep adding 3+3 on your calculator thinking that, if you do it long enough, it'll give you 11. So why do that with your employee retention problems? Why wake up day after day, with no plan to reduce your churn, improve engagement, upgrade your culture, and help managers become more like coaches—and assume that one day, everything will be alright? Why think this problem won’t be here in six months? Poor Albert’ s probably up there right now shaking his head at you. Look… The result you want IS possible. You CAN improve morale and engagement. You WILL reduce employee turnover. But you HAVE to make a change. And that’s where I come in. So let’s break the pattern of insanity... And Book Your Call today. E=mc2 Doug Sent to: doug_myrick@msn.com P2 Development, 2159 Merrill Rd, Mason, MI 48854, United States Don't want future emails? Unsubscribe

Ricky Gervais Nailed It

Back when I was younger, I was really into the award shows. The glitz, glamour and Hollywood jokes were my thing.

But now, I have a much more refined palate and spend my evenings reading the classics.

Just kidding.

I still love all of that award stuff; I just fall asleep way too early to watch them now that I am old. And tired.

So I end up watching the highlight reels the next day.

My favorite perhaps of all time is the most recent Golden Globes and the monologue by Ricky Gervais. His speech was not only funny, but he got his audience right. It isn’t the Hollywood elite in the audience. It is the snarky viewer watching at home.

His messaging took an "us versus them" vibe and created a bond with the viewer brilliantly.

It is EXACTLY what your messaging should do with your audience.
Check it out and let me know what you think in the comments.

Cheers,

Doug "I go to bed early" Myrick

PS. We’ve got an extra day this year…why not use it to multiply your business?

Betty Crocker and her famous cake mix

In the 1950s, General Mills launched a line of cake mixes under the Betty Crocker brand. To make a cake, all you had to do was add water and bake. Sales were sluggish.

General Mills changed the process and required adding fresh eggs before baking. Their consumer focus groups found that homemakers wanted to be hands-on in the process. Just with adding the eggs in addition to the water they were instantly more involved in the process.

Sales skyrocketed!

We can thank Betty Crocker for a great management lesson. When you engage your team members and others in the process, they are more focused on the outcome and will work collaboratively to achieve the goal.

- Doug Myrick

Individual Dental Insurance for Retiring or Semi-Retired Employees

Businesses are facing an interesting trend: Instead of retiring, older employees are staying longer in the workforce. In fact, many plan to work into their 70s. Historically, people in their late 50s and early 60s spent hours planning for retirement. Today, many older employees want to remain active and continue to contribute to their employers’ success. Some want to work full time. Others choose semi-retirement. However, they still value benefits that help them take care of their health. Individual dental insurance does just that. So here’s why employers should offer access to individual dental insurance for retiring or semi-retired employees.

Impacts attitudes

Employers who offer individual dental insurance can improve older employees’ quality of life and attitudes. When senior team members’ well-being needs are met, they are better able to focus. This means they can give their full attention to projects and support team initiatives.

Improves health

Senior employees with individual dental coverage can take advantage of preventive dental checkups and cleanings. Dentists can catch issues such as gum disease and tooth decay early. This includes dry mouth, which can be caused by medications. Find out seven ways to prevent tooth decay.

Protects financial health

Individual dental insurance coverage can help seniors cover unexpected oral health needs. For example, they may need a crown, root canal or treatment for periodontal disease. With individual insurance, they generally have instant access to benefits. They don’t have to put off their dental needs and save up to afford the total cost out of pocket. In addition, addressing oral health needs early helps avoid more serious, and possibly more expensive, procedures in the future. Read this blog on four ways to lower dental costs.

Helps maintain benefits budget

Employers can offer older employees access to dental insurance without impacting their own benefit budgets. Employees pay the premium and have access to dental coverage in nearly any location.

Enhances reputation

Offering quality individual dental insurance for senior employees sets businesses apart from their competitors. It shows they care about their employees’ well-being. As the good news spreads, it creates interest among potential employees. And it positively impacts recruitment and retention.

Ford v Ferrari

The successful movie Ford v Ferrari is based on the true story of Ford working together with Carroll Shelby to build the Ford GT 40 race car. The objective was to beat Ferrari at the 1966 24 Hours of Le Mans race.

In those days, Ferrari dominated sports car racing. Ford wanted to topple Ferrari from that position. Ford tried to get there by buying Ferrari. They had a deal. But when it was time to sign the papers Enzo Ferrari changed his mind.

Carroll Shelby was a great sports car driver and was named Driver of the Year in 1956 and 1957. Unfortunately, a heart condition forced him into early retirement as a driver.

Shelby had the idea of stuffing an American V-8 engine in a European sports car. His critics said he was crazy to jam a large engine into a light car.

Shelby’s team was relentless in testing race cars to create the most efficient machine to win. He created a culture based on one simple question, “How can we get better today?”

Shelby’s organization had a goal. They asked that question and ultimately beat Ferrari.

That simple question, “How can we get better today?”, integrated into all levels of an organization creates powerful results.

What difference can that question make for you and your organization?

There Are Three Different Types of Cord Cutters: What Type of Cord Cutter Are You?

Cord cutting has been growing faster than ever, so today I want to take a minute to go over the different types of cord cutters and why there is no one-size-fit-all cord cutting solution.

From our experience, you can put cord cutters into three categories based on how they primarily view TV. You can use all three of these options, but we typically find cord cutters use one of them as their primary method of TV watching.

Here are the three types of cord cutters:

Type 1: The Live Streamers

The first group is the newest group of cord cutters, and we call them the live streamers. These cord cutters use a live TV streaming service such as Hulu or YouTube TV as the primary component of their TV viewing.

They may have on-demand services or an antenna but live TV is their focus when it comes to TV viewing.

Type 2: The On-Demand Streamers

The second kind of cord cutters are the most common type. These cord cutters mostly use on-demand services, such as Netflix, Hulu, and Amazon, to watch their shows. They may not see their shows live, but they are happy with the content they have. 

You may find them subscribing to live WiFi TV services like QSTV from time to time. They may have an antenna for live locals but most of their TV viewing is with an on-demand service.

Type 3: The Hard-Core Cord Cutters

This group is the smallest group of cord cutters. The hard-core cord cutters are people who only want an antenna and some DVDs. They don’t want to pay for any service, and they are happy to watch just what their antenna offers and what is available on services such as Redbox.

Some still have home Internet and may stream using free services, such as  Crackle or Tubi, but a growing number of cord cutters are also ditching home Internet. With cheap unlimited data plans, a growing number of cord cutters are just using their phones or tablets to access the content they want without home Internet.

Final Thoughts

Remember: Not everyone fits neatly into one category. Many may mostly be on-demand streamers but subscribe to PlayStation Vue during football season. I have just found over the last five years most cord cutters I talk with fit into these three categories.

So, are you less of a cord cutter if you are a live TV streamer? A hard-core cord cutter? No! Cord cutting can be anything you want it to be. Whatever works for you. Don’t let others tell you what you need to have or do to be a cord cutter.

What type of cord cutter are you? Leave us a comment.

Times they are a-changin'

Remember the Bob Dylan song? Times they are a-changin’?

And you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'

That was before every hiring manager had a computer on their desk!

Today, recruiters typically only see the resumes of candidates that survive the ATS [that’s the automatic tracking system] most companies use. 

We walk you through the steps in an effective, efficient way that will get you the job you want.

A lot of our clients feel unsupported and like everything is broken. Yes, you might be unemployed but that does not mean something is wrong with you. We all deserve a job where we are rewarded and respected. In fact, there is probably a company out there right now looking for you, your skill sets and attitude. The problem is you need to get their attention, let us show you how. 

- Doug Myrick

Next Level Job Search

Launching a job search is exhausting. How do I know this? I was a victim of the 2009 housing market crash and was looking for new employment. I was in my mid 50’s, I wanted to find a dream job, hoping it would be the last time I had to go through a job search. I had a ton of experience and thought that finding that job would be a breeze. But boy was I wrong! The job search had changed and what I found, rather than a job, was how absolutely HARD the job search had become. I know what it’s like to wake up and dread rejection letters in my inbox. I know what it’s like to feel hopeless and lost without guidance and support on how to approach a job search. I also know what it’s like to worry about your finances and family relationships.

But I also know that with focus, support and a framework for success anyone can find their dream job.

A job search is much harder today than it used to be. But… it becomes much easier (and faster) if you have a personalized job search plan in place. A proven plan where you can avoid all the common mistakes and get right to what is working in today’s job search. 
 
Don't delay another minute if you want to find your next job NOW. Our step-by-step process is designed to keep you focused on the activities that will get you results quickly. 

- Doug Myrick