What is it?
Answer: Implement at least three client referral systems, so that your existing clients can easily refer to you all year long.
Here’s one the strategy I have taught other agents:
Every client comes to you for a reason.
In other words, they have a problem you need to solve.
Once you have successfully “solved” their problem – and they are happy with you, you have an opportunity to stimulate multiple referrals – WITHOUT asking for one.
You should say the following: “Joe, you originally came in to see me for your auto and home insurance.
You’ve mentioned how happy you are with the coverages I’ve provided…so I was curious…
Do you have other friends, family members, co-workers or neighbors that have a similar need but don’t know where to go or who to trust?”
You will never feel uncomfortable because you didn’t ask for a referral.
Your clients will willingly embrace the opportunity to refer to you, Your clients will always speak highly of you. You are literally empowering (and programming) your clients with the ability to refer. You should expect to average 2 referrals per client with this ONE question.
This is just one strategy you can use to stimulate referrals all year long.
To Your Success,
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