One thing I talk about a lot is
creating marketing “campaigns.” Rather than just throwing an ad out, we want
to target your market and hit them over and over (and over again) with one
simple message in several different formats.
Lots of times, I’ll recommend that
you send a postcard and then follow up with a phone call and then an email
reminder. Same message, but different formats. This works for new prospects,
cross selling home insurance, and even life insurance.
And when professional marketing
campaigns just fall from the sky, ready for you to use? Then you should use
them!
That’s why I love the materials
available at
LifeHappens.org for Life Insurance Awareness Month. Every
September, LIAM is marketed across major TV networks and print magazines. So
why not put those same tools to use for your book of business (BOB) and take advantage of that
national marketing?
By using LIAM’s free Producer e-kit, you get tons
of life insurance marketing materials. (Here is the link for all of the campaign materials.)
There are printable flyers, Q&A documents you can use, videos, and logos.
If you plan on promoting life insurance this fall, then I believe this is a great resource to help us create great marketing materials!
If you plan on promoting life insurance this fall, then I believe this is a great resource to help us create great marketing materials!
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