Step One: Every day (and I mean every
day – this is a discipline) write 5 handwritten notes to old leads. Just
reintroduce and reconnect, and keep it brief. At the end of the note write,
“I’ll call you in the next few days to check in and see if there are needs I
can help you with.”
Step Two: Wait 5 days. Of course,
each of those days will be spent sending 5 more handwritten notes.
Step Three: Make 5 calls to the
people you wrote notes to 5 days ago. It will no longer be a cold call – you
will have reintroduced yourself. You’ll be amazed at how many people say, “I’m
glad you called!”
5 notes + 5 days + 5 phone calls. And you’ll change someone’s world.
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