Oftentimes, the biggest challenge for newer agents is the issue of getting to their commission and income goals.
So how does a new agent go about getting their foot firmly planted on the ground and making sure that they are not looking for a new line of work?
There are a number of means by which new agents can get established.
First, how you go about attracting your clients is something you need to decide on ahead of time. Reaching out to potential customers is not something you can do on the fly, so come with a game plan and know how you will go after these potential sales.
Among the ways to attract new clients are advertisements; cold calling, quality Web sites and most importantly, quality leads and calls.
If you are hesitant to deal with the public one-on-one, you’ve picked the wrong line of work.
Leads and calls are the way to go, but for those who want to or need to do cold calling, the best plan is to put a schedule in place where you’re meeting X amount of calls each day. Determine how many calls you want to make on a daily basis, be it 50, 75, 100, etc.
Keep in mind that each time you make a call; you could be giving yourself even more clients should the initial one have a family member or friend interested in insurance too.
As new agents will soon discover, referrals are a big part of the business, so it is important to set a good standard of service with the initial client to land their business and potentially open the door to more clients that they know.
Another plus for newer agents to build a portfolio is by cross selling into other areas to meet the requirements of potential clients. As an example, should you be selling P&C insurance, it is a good idea to become well acquainted with in health and life coverage, thereby opening up possibilities to added sales. Agents should note that they may be required to acquire an additional license in order to sell other coverages. Another priority is having a good website and the ability to smoothly navigate the Internet.
Given that more and more individuals are shopping for and buying coverage from the comforts of a desk and a computer, you need to be able to assist them in this endeavor.
Means to go about being a good Internet provider for potential customers include having quality information on your sites like industry news and/or blogs, and valuable and easy to follow instructions on how to inquire about insurance.
Most importantly, do not give out too much information when it comes to pricing because you want individuals to email or call you in order to establish that first conversation.
New agents can and do on a regular basis make a go of it selling insurance; are you ready to become one of them?
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- Uncle "D"
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