Top 10 Tips To Shine On Video

VIDEO MAGIC

Two quick facts about videos that I believe we already agree on:

1. Standing out from the Competition… only 15% of your competition are using video to communicate with their current prospects and their existing databases.

2. The Fear Factor… the other 85% are a bit intimidated about standing in front of a camera to communicate.

I have a great solution for you… click on the following video and watch expert Dr. Mark McMahon, Creator of “Hollywood from Home” as he shares his Top 10 Tips to Shine on Video. He’s a bit quirky (definitely entertaining) and best of all his messages and techniques are bang on.

Dr. Mark does great work and we recommend him highly http://www.hollywoodfromhome.biz/

Click Here to watch Mark's video

Mark’s message is 12 minutes long and I went through the whole thing myself 3 times. Definitely worth the time invested.

Don’t pass this one up. It’s a good place to get started and if you’re already doing videos then this will improve your presentations even more so. NO Excuses.

“Just one more way to help make you better”. Uncle "D"

Client Requests

I recently presented the renewal proposal for a seven-figure commercial insurance program. At the clients request, it was all done through email.

No formal meeting. No paper. They wanted everything (actually a massive presentation) rendered down to short paragraphs and simple exhibits with detailed attachments for reference. The goal...accuracy in communication, ease in decision-making, complete documentation, and speed.

Now while I would normally take a "decline to meet" as negative, I see where this is actually a vote of confidence. They trust the work but want it delivered in a way that fits how they do business. With email they can follow the presentation sequence, ask questions, get answers and document everything along the way.

I get that we are living in a time of transition...a consumer-driven economy where we serve customers in whatever way they want to be served...through a cloud in cyberspace or by walking through their door (and everything in between).

But let's not miss the forest for the trees...for every client that asks for paper, there are a dozen or more that want a complete online platform to meet their needs that they can access by tablet or phone.

So what should we be doing right now? Several things...and these are immediate priorities...
 
1. Maintain a professional online profile - people are much more likely to do business with a person or organization that looks awesome online. And they will hold back from doing business with those who look subpar.
 
2. Be open to "paperless" - yes, there's a learning curve but, trust me, the 30% increase in productivity, profitability and consumer wow is well worth it. This is something that should serve both the internal organization as well as clients.
 
3. Be active online - share an article (or rewrite one in your own words), post a video, white paper and/or testimonials. Online platforms (Google, LinkedIn, Facebook) favor active users. Like the telephone, the best results come when you use it.

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