The Most Dangerous Phrase

Want to know the most dangerous phrase in business? 

 

“We’ve always done it this way.”

 

How often do you hear those words in your agency? It’s time to take a hard look at the way in which your agency is running in today’s rapidly changing society.  Of course, it’s important to build on your past successes, but to resist change is the most expensive mistake you can make in your agency.

 

Now, I’m not saying to throw the baby out with the bath water here, but it is a recipe for disaster to continue to do things the same old way without at least taking into consideration new ideas and trying them out.

 

Past success is NO guarantee of future success.

 

What are you doing in your agency today that may be keeping you stuck?

 

What can you change?

 

What are your goals?

 

Continuing to do things the way you’ve “always done” is appropriate in some cases, but not merely because it’s safe and predictable. Stagnant business practices led to the demise of Blockbuster. Kodak has spent billions on failed attempts to right its ship because its team failed to innovate.

 

You owe it to yourself, your team members, and your agency to investigate changes that can improve your business.  Instead of echoing the old company line, create a new one:

 

“We used to do it that way. We do it better now.”

 

Your customers and bottom line will thank you.

 

To Your Success,

~ Uncle 'D'