Friday, April 19, 2013

You don't sell insurance. You sell yourself and your services.



My father told me this when I first got in the business. He also told me that I should be able to run for mayor of my city and win. He told me that everyone should know my name, know that I help people, and that I’m in the insurance business.

Always put the clients’ needs first and everything will fall into place. Your name/reputation is very important in this business. I for one have worked very hard to make my name famous for helping people. I try and sell myself every day. I want people to say, that Doug Myrick is that guy that will help you. I want people to talk good about me. I'm not here trying to brag about myself, but to show you a point. I want you to do the same thing that I'm doing. You help everyone that you can help and it will come back and reward you in ways you can't understand. I've done free living wills on many clients that didn't buy any life insurance, but I didn't care. But later, that person would recommend my services to someone else that bought the insurance or would tell everyone in the world about me and how I helped them.

I want to see your name everywhere. I want to see your name all over the web. I want you to give out business cards like crazy. I want to see a car magnet on your car. If you ever get out of the insurance business, I want you to be able to run for mayor and win.

Example, I have a friend named Carolina Espinoza in Iowa City. Everyone in Iowa City knows her. She is the state farm lady. She is on the cover of the phone book. She is on the billboard. She comes to the local schools to bring gifts. She is at the fair. I see her wrapped VW Beetle every time I’m in Iowa City. She sponsors every sport game there is. Wow, I sound jealous don't I? The lady could run for mayor and win. Carolina is the insurance lady in Iowa City. carolinaespinoza.com I'm trying to stress this important point.

Do people even know that you sell insurance for a living? Doug Myrick =
Insurance. If you talk to Doug Myrick, you will hear the words insurance come up.

To your success,

No comments:

Post a Comment