Tuesday, September 3, 2013

2014 countdown to the New Year


It’s already started… As soon as September rolls around, all the Team Leaders and VPs feel compelled to remind us that it's Fourth Quarter, the year’s almost over, only 120 days to reach your 2013 goals, yada, yada, yada… 

I think it must be a secret, unwritten rule that we all have to remind each other what everyone already knows: Time marches on and, yes, this year is racing to a close.  

And while you may get sick of hearing all the “120 days til 2014” emails, the thing is, they’re right!  2013 is flying by, and with it, perhaps your hopes to accomplish some big things in your business.  

So if you feel like you’re running out of time and you still want to hit your goals and be PROUD when you look back on the year, the absolute best and quickest way to have an impact is by asking for referrals and cross-selling to your existing clients.

Here are the results of a survey of 'Top Producers,' who consistently earn $100,000 or more each year:
1.       Referrals from clients, and non-clients (and joint ventures) ....... 94.3%
2.       Contacting clients by phone, or in person (annual reviews)........ 73.9%
3.       Printed newsletter, mailed, or hand-delivered.......................  47.3%
4.       Seminars, educational workshops, teaching classes.................. 43.3%
5.       Participation in organizations of clients (church, scouts).........   38.0%
6.       Speeches, talks to civic, trade, select groups........................ 31.0%
7.       Electronic newsletter, faxed, e-mailed, etc........................... 29.8%
8.       Website focusing on you, and your business......................... 27.8%
9.       Writing articles for newspapers, magazines.........................  27.8%
10.   Professional public relations (hire a media consultant) ............  22.9%
11.   Cold e-mailing, faxing, mailing brochures, etc.....................   21.6%
12.   Cold calling, by phone, or in person....................................18.4%
13.   Directory listings..............................................................18.4%
14.   Working with the media.....................................................18.4%
15.   Advertising in newspapers, magazines................................. 14.7%

Bottom line:  It’s September, do you know where you are on your 2013 goals?  Get help and get going using one or more of the options above.  The clock is counting down…

To your success,

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